Google Adsense program is a popular web advertising program which provides a goodincome source for many websites. There are well defined terms of service tostrictly adhere to when participating in the program.On my visit through sites and forums, I daily notice several instances of misuseof Adsense ads. Believe me, if I can see it in a 5 seconds gaze! - so can theAdsense guys. And if they do, you are on your way off the program. So here a fewhelpful Google Adsense tips, probably many you already know, and few you mightgain by knowing now. These adsense faq are all picked from the Program Policies,Terms and Conditions and FAQ itself and presented in a simplified manner.
1. Never click your own adsense ads or get them clicked for whatever reason. Youknow this one very well. This is a surefire way to close you Adsense account.Never tell your office associates or friends to click on them. Keep a check ifyour family or children are busy increasing your income by clicking your ads andindirectly trying to stop your income. Dont even think of offering incentives forclicks, using automated clicking tools, or other deceptive software. Adsense isvery smart to detect fraudulent clicks. Check the ads which appear on your pagesby the Google Preview tool if required.
2. Never change the Adsense code. There are enough means of adsense optimization &customizations available to change the colour, background or border to suit yourneeds. Do whatever you want to do outside the code, never fiddle within the ad orthe search code. They know it when you do. The search code has more limitations tocolour and placement, but you should adhere to the rules. The code may stopworking and violates the TOS.
3. Do not place more than 3 ad unit and 1 ad links or 2 adsense search boxes onany web page. Anyway, ads will not appear in those units even if you place more adunits. But this is the limit they set, so it is better to stick to it.
4. Do not run competitive contextual text ad or search services on the same sitewhich offer Google Adsense competition in their field. Never try to create linkstructures resembling the adsense ads. Never use other competitive search tools onthe same pages which have Adsense powered Google search. They do allow affiliateor limited-text links.
5. Do not disclose confidential information about your account like the CTR, CPMand income derived via individual ad units or any other confidential informationthey may reveal to you. However, you may reveal the total money you make as perrecent updates to the TOS.
6. Label headings as sponsored links or advertisements only. Other labels are notallowed. I have seen many sites label ads with other titles. Dont make your site atarget in a few seconds gaze.
7. Never launch a New Page for clicked ads by default. Adsense ads should open onthe same page. You may be using a base target tag to open all links in a newwindow or frame by default. Correct it now as they do not want new pages openingfrom clicked ads.
8. One Account suffices for Multiple websites. You do not need to create 5accounts for 5 different websites. One account will do. If you live in the fearthat if one account is closed down for violation of TOS, believe me they willclose all accounts when they find out. You can keep track of clicks by usingchannels with real time statistics. They will automatically detect the new siteand display relevant ads.
9. Place ads only on Content Pages. Advertisers pay only for content based ads.Content drives relevant ads. Although you might manage some clicks from error,login, registration, thank you or welcome pages, parking pages or pop ups, it willget you out of the program.
10. Do not mask ad elements. Alteration of colours and border is a facility toblend or contrast ads as per your site requirements. I have seen many sites wherethe url part is of the same colour as the background. While blending the ad withyour site is a good idea, hiding relevant components of the ads is not allowed.Also do not block the visibility of ads by overlapping images, pop ups, tablesetc.
11. Do not send your ads by email. Html formatted emails look good and allowplacement of these javascript ads. But it is not allowed as per TOS. You do notwant impressions registering on their logs from any email even once. They arewatching!
12. Keep track of your content. So Adsense is not allowed on several non contentpages. But it is also not allowed on several content pages too. Do not add it onweb pages with MP3, Video, News Groups, and Image Results. Also exclude anypornographic, hate-related, violent, or illegal content.
13. Do not alter the results after ad clicks or searches - Ensure you are not inany way altering the site which the user reaches to after clicking the ads. Do notframe, minimize, remove, redirect or otherwise inhibit the full and completedisplay of any Advertiser Page or Search Results Page after the user clicks on anyAd or Search results.
14. Avoid excessive advertising and keyword stuffing - Although the definition of'excessive' is a gray area and is subject to discretion, yet Google adsense withcorrect placement, focused content and high traffic will get you much more incomethan other programs, so excessive advertising is not required. Keyword stuffingdoes target better focused ads, but overdoing it is not required.
15. Ensure you Language is Supported - Adsense supports Chinese (simplified),Japanese, Danish, Korean, Dutch, Norwegian, English, Polish, Finnish, Portuguese,French, Russian, German, Spanish, Hungarian, Swedish, Italian and Turkish. Inaddition, AdSense for search is available in Czech, Slovak, and TraditionalChinese. If your web pages language is not supported, do not use the code on suchpages.
1. Never click your own adsense ads or get them clicked for whatever reason. Youknow this one very well. This is a surefire way to close you Adsense account.Never tell your office associates or friends to click on them. Keep a check ifyour family or children are busy increasing your income by clicking your ads andindirectly trying to stop your income. Dont even think of offering incentives forclicks, using automated clicking tools, or other deceptive software. Adsense isvery smart to detect fraudulent clicks. Check the ads which appear on your pagesby the Google Preview tool if required.
2. Never change the Adsense code. There are enough means of adsense optimization &customizations available to change the colour, background or border to suit yourneeds. Do whatever you want to do outside the code, never fiddle within the ad orthe search code. They know it when you do. The search code has more limitations tocolour and placement, but you should adhere to the rules. The code may stopworking and violates the TOS.
3. Do not place more than 3 ad unit and 1 ad links or 2 adsense search boxes onany web page. Anyway, ads will not appear in those units even if you place more adunits. But this is the limit they set, so it is better to stick to it.
4. Do not run competitive contextual text ad or search services on the same sitewhich offer Google Adsense competition in their field. Never try to create linkstructures resembling the adsense ads. Never use other competitive search tools onthe same pages which have Adsense powered Google search. They do allow affiliateor limited-text links.
5. Do not disclose confidential information about your account like the CTR, CPMand income derived via individual ad units or any other confidential informationthey may reveal to you. However, you may reveal the total money you make as perrecent updates to the TOS.
6. Label headings as sponsored links or advertisements only. Other labels are notallowed. I have seen many sites label ads with other titles. Dont make your site atarget in a few seconds gaze.
7. Never launch a New Page for clicked ads by default. Adsense ads should open onthe same page. You may be using a base target tag to open all links in a newwindow or frame by default. Correct it now as they do not want new pages openingfrom clicked ads.
8. One Account suffices for Multiple websites. You do not need to create 5accounts for 5 different websites. One account will do. If you live in the fearthat if one account is closed down for violation of TOS, believe me they willclose all accounts when they find out. You can keep track of clicks by usingchannels with real time statistics. They will automatically detect the new siteand display relevant ads.
9. Place ads only on Content Pages. Advertisers pay only for content based ads.Content drives relevant ads. Although you might manage some clicks from error,login, registration, thank you or welcome pages, parking pages or pop ups, it willget you out of the program.
10. Do not mask ad elements. Alteration of colours and border is a facility toblend or contrast ads as per your site requirements. I have seen many sites wherethe url part is of the same colour as the background. While blending the ad withyour site is a good idea, hiding relevant components of the ads is not allowed.Also do not block the visibility of ads by overlapping images, pop ups, tablesetc.
11. Do not send your ads by email. Html formatted emails look good and allowplacement of these javascript ads. But it is not allowed as per TOS. You do notwant impressions registering on their logs from any email even once. They arewatching!
12. Keep track of your content. So Adsense is not allowed on several non contentpages. But it is also not allowed on several content pages too. Do not add it onweb pages with MP3, Video, News Groups, and Image Results. Also exclude anypornographic, hate-related, violent, or illegal content.
13. Do not alter the results after ad clicks or searches - Ensure you are not inany way altering the site which the user reaches to after clicking the ads. Do notframe, minimize, remove, redirect or otherwise inhibit the full and completedisplay of any Advertiser Page or Search Results Page after the user clicks on anyAd or Search results.
14. Avoid excessive advertising and keyword stuffing - Although the definition of'excessive' is a gray area and is subject to discretion, yet Google adsense withcorrect placement, focused content and high traffic will get you much more incomethan other programs, so excessive advertising is not required. Keyword stuffingdoes target better focused ads, but overdoing it is not required.
15. Ensure you Language is Supported - Adsense supports Chinese (simplified),Japanese, Danish, Korean, Dutch, Norwegian, English, Polish, Finnish, Portuguese,French, Russian, German, Spanish, Hungarian, Swedish, Italian and Turkish. Inaddition, AdSense for search is available in Czech, Slovak, and TraditionalChinese. If your web pages language is not supported, do not use the code on suchpages.
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